Erik W. Charles Consulting
Helping companies drive expansion and growth by better alignment of positions, responsibilities and incentives.
Recommendations
Identification of missing links, areas of improvement and focal points for improvement in customer acquisition and retention.
Implementations
Design and communication of improved incentive plans with strong line-of-sight metrics and a combination of long-term and short-term incentives.
The Value? of Going Viral
How many times have we heard about the need to go viral? I have sat in marketing meetings discussing the need for a viral video, infographic, quote, etc. Measuring that impact, however, is often difficult without putting in the right tracking systems. This brings me to a recent interaction with…