Aligning Talent, Strategy & Incentives to Accelerate Sustainable Growth
Need a fractional CMO, board advisory services, or a speaker for an event?
About
Braided Line Advisory empowers organizations to unlock exponential growth through the precision alignment of teams, operational structures, and performance incentives. Led by Erik Charles, a seasoned executive with Fortune 500 and startup scaling expertise, we craft tailored strategies that harmonize talent, customer acquisition, and retention frameworks.
Our proven methodologies have driven 30% revenue surges in under a year, spearheaded international market expansions with industry giants like Salesforce and Microsoft, and transformed sales pipelines through data-driven enablement.
Whether optimizing go-to-market plans, refining leadership alignment, or embedding AI-powered revenue intelligence, we turn organizational friction into measurable momentum.
Strategic Success
Revenue Growth
Scaled multiple organizations, driving double-digit revenue increases through innovative go-to-market strategies.
Market Expansion
Led Xactly’s Japan expansion, developing localized sales and marketing strategies, recruiting key talent, and forming strategic partnerships with Salesforce, Oracle, and Microsoft.
Lead Generation
Increased sales-qualified pipeline and conversion rates, driving 30% revenue growth within 12 months.
Sales Enablement
Equipped global sales teams with cutting-edge positioning, competitive insights, and data-driven strategies, accelerating deal velocity and win rates.
Brand & Product Positioning
Spearheaded award-winning product launches, securing industry recognition and Gartner Leaders Quadrant placement.
Customer Acquisition & Retention
Designed and implemented incentive-driven models that increased customer retention and boosted annual contract values.
Go-To-Market Strategy
Developed comprehensive GTM plans, accelerating market penetration and brand dominance.
P&L Leadership
Managed multi-million-dollar budgets, ensuring high-impact marketing campaigns delivered measurable ROI.
Executive Leadership & Board Advisory
Advisor to venture funds and portfolio companies, guiding them on scaling revenue and optimizing performance.
Sales & Marketing Alignment
Integrated cross-functional strategies that enhanced pipeline efficiency and revenue predictability.
Data-Driven Decision Making
Applied revenue intelligence and performance analytics to optimize sales incentives and increase operational efficiency.
Public Speaking & Thought Leadership
Keynote speaker at industry conferences and executive panels, providing insights on sales performance, revenue optimization, and AI-driven marketing.